DECODX Get Your Free Snapshot →
FOR SALES & REVENUE LEADERS

Every deal has a behavioral reason it's winning or losing. See it on your own calls.

Upload 10 sales conversations. We'll show you the behavioral signals behind why deals advance, stall, or fall apart — signals your CRM and conversation-intelligence tools don't show you today.

Trust. Resistance. Commitment. Decision readiness.

10 calls · Free · Human-reviewed · ~24 hours
No card. No contract. No obligation.
10 Calls
No integration or software implementation required.
~24 Hours
From your last upload to a human-reviewed Snapshot.
× Evidence
Findings trace back to the conversation, timestamp, and supporting evidence.
Human Reviewed
Every Snapshot is reviewed before it's presented to your team.
THE MISSING LAYER

Your systems record what happened. They don't explain why a deal moved — or stopped.

A deal advances because trust grows. It stalls because resistance goes unaddressed. Your CRM tracks the stage. Your conversation tools capture and summarize the interaction. But most systems still don't give you an evidence-based behavioral read on whether commitment is strengthening, resistance is increasing, or stakeholder momentum is changing.

What your current tools show you
  • Recordings, transcripts, and summaries
  • Talk-time ratios and activity counts
  • Keyword and topic tracking
  • Generic positive / negative sentiment
What your DECODX Snapshot shows you
  • Trust, decision readiness, resistance, and commitment — scored with evidence
  • Who on the buying side is engaged, and who's gone quiet
  • A behavioral reason behind every risk flag
  • Confidence on every score, plus the counter-evidence considered
Works with your stack

Not a Gong or Chorus replacement, and not a new CRM. DECODX adds a behavioral layer on top of the recordings you already have, and enriches HubSpot deal records directly.

WHAT YOU'LL GET

See what your current systems could be missing.

Every finding below is an example of the behavioral intelligence DECODX is designed to surface from real sales conversations. Your Snapshot applies the same analysis to your own calls.

01 · Revenue Risk

Commitment is weakening before the CRM reflects it.

The stage hasn't moved. The buyer's language has.

Deal · Meridian Expansion · $420KSample data
Risk · MediumCalls 06 → 08
Decision readiness up (+3), but commitment language weakened between calls 06 and 08, and the buyer's stakeholder group hasn't expanded as expected at this stage.
Commitment weakeningStalled expansion
Signal · Call 06 · 21:04 · Confidence 0.81
"We'd want to loop in our ops director before we go further." Adds to decision readiness, but is the first sign the stakeholder group isn't expanding.
Signal · Call 08 · 33:40 · Confidence 0.77
"Let's touch base again after the holidays." Commitment-seeking language absent for the first time in the thread.
Counter-evidence considered
The buyer replied to every follow-up within one business day, which weighs against a full disengagement read. DECODX shows this alongside the primary signal instead of surfacing only confirming evidence.
02 · Deal Risk

Your champion looks strong. Procurement isn't engaged.

Every stakeholder scored — not just the one your rep talks to most.

Stakeholder map · Meridian ExpansionSample data
StakeholderTrustEngagementInfluenceStatus
VP OperationsEconomic buyer 7480high Engaged
Dir. Revenue OpsChampion 8144medium Gone quiet
ProcurementGatekeeper —12high Not engaged
03 · Performance Opportunity

A specific behavioral pattern, tied to pipeline exposure.

Not "improve closing skills" — the exact moment it breaks down, with the call and quote to coach from.

Coaching priority 01 · Commitment languageSample data
PatternConfidence 0.79 · Evidence ×12
Commitment-seeking behavior drops sharply after pricing discussions, across an estimated $310K of open pipeline. Coach on advancing next steps under pricing pressure.
Evidence · Call 41 · 27:12Conf 0.84
"No pressure at all — just let me know whenever you've had a chance to think."
Commitment avoidanceCoaching opportunity

Want to see this on your own calls?

10 conversations. Free. Reviewed by a person before you see it.

Get Your Free Snapshot →
HOW THE SNAPSHOT WORKS

Free proof first. Everything else only if it's worth it to you.

01

Start in 15 seconds

Name, work email, company, and job title. No card, nothing to install.

02

Tell us about your team

A few quick questions in your private workspace — team size, where calls are recorded, and what you most want to improve.

03

Upload ten calls

One task, with clear progress — and it's saved if you leave. You confirm you have the right to share each recording first.

04

Snapshot + Executive Review

Reviewed by a person, with a ~24-hour target from your last upload. Then book a 30-minute Executive Review to walk through it with us.

AFTER THE SNAPSHOT

We're selecting eight Founding Design Partners.

The Snapshot proves whether DECODX can see something valuable. The Design Partner engagement proves whether that intelligence can change an outcome.

"We're not asking you to buy the vision. We're asking for 10 conversations so we can show you something your current systems aren't. If it's valuable, we'll talk about validating it together as one of our eight Founding Design Partners. If it isn't, you keep the analysis — and there's no ask."

— Joshua Jackson, Co-Founder & CEO, DECODX
Founding Design Partner Program

Offered only after your Snapshot review.

  • ·30–90 day engagement, custom-scoped to your organization
  • ·One measurable commercial question, validated against your real outcomes
  • ·Direct founder involvement throughout

Discussed only if DECODX shows you something worth validating.

2026 Founding Cohort
8 organizations only

Why it can be worth it: on high-value pipelines, preventing or recovering even one lost opportunity can materially exceed the cost of a Design Partner engagement. We'd rather prove that on your data than claim it here.

DATA HANDLING

Your conversations are sensitive. We treat them that way.

Here's exactly how your calls are handled during a Snapshot — in plain terms, not badges.

You attest before you upload

An explicit confirmation that you have the right to share the recordings, kept against your account.

Kept separate from every other customer

Each organization's conversations and findings live in their own isolated workspace.

Seen only by the people you authorize

Role-based access on your side, and internal access limited to the people producing and reviewing your Snapshot.

Key actions are logged

An audit log records key actions — like workflow changes and data syncs — along with who made them and when.

Deleted on an agreed schedule — or sooner on request

Retention is agreed before processing. If you don't continue, Snapshot data is deleted according to that agreed retention period, or sooner at your request.

Nobody on the other side is contacted

Your buyer is never emailed, surveyed, or notified. The analysis stays inside your account.

We're in alpha and don't hold third-party security certifications yet. Questions about how your data is handled? Email hello@decodx.app before you upload.

BEFORE YOU SEND A SINGLE CALL

Questions revenue leaders ask first.

What happens after I sign up?+
You start with four fields. In your private workspace you answer a few questions about your team, then upload ten calls — your progress is saved if you leave. A person on our team reviews your Snapshot before it's published there, with a ~24-hour target from your last upload. Then you can book a 30-minute Executive Review and we'll walk your team through the findings: what DECODX observed, why, the evidence behind it, and what it could mean for revenue. If there's a signal worth validating further, we'll talk about the Design Partner program. If there isn't, you keep the analysis and there's no ask.
Is the Snapshot really free? What comes after it?+
Yes — free, no card, one Snapshot per email. If the findings show something worth validating, the next step is the Founding Design Partner program: a separate, paid 30–90 day engagement, custom-scoped to your team. It's only discussed after your Snapshot, and only if it's worth your time.
We already use Gong or Chorus. How is this different?+
Those tools record, transcribe, and summarize calls, and surface activity and keyword-based signals. DECODX sits on top of that layer and focuses on what most of them don't give you an evidence-based read on: buyer trust, decision readiness, resistance, and commitment — each built from accumulated evidence, with a confidence score and a specific quote behind every conclusion. It runs alongside your recorder, and connects to HubSpot today (Salesforce is on our roadmap).
Why only eight Design Partners?+
Because this stage is about depth, not scale. We'd rather work closely with eight organizations — real founder involvement, real validation against actual outcomes — than spread thin across fifty. The free Snapshot has no such limit.
Will this be used to penalize or publicly rank reps?+
No — coaching before monitoring. Behavioral scores are decision support for managers, not a public leaderboard, and they're contextual: a moderate score with strong upward momentum is treated differently from a high score that's declining. The product is built for development, not surveillance.
What happens to our data, and do reps need to consent?+
Your conversations live in a tenant-isolated environment with access limited to people you authorize, and if you don't continue past the Snapshot, they're deleted on the retention schedule agreed before processing — or sooner at your request. You'll confirm you have the right to share each recording before you upload, and your existing call-recording consent and disclosure practices still apply.

Don't take our word for it. Give us 10 conversations.

We'll show you what your CRM and call recorder aren't — and walk you through it live.

Free · No card
One Snapshot per email
Reviewed by a person

Get your Snapshot

Four fields, about 15 seconds. The rest happens in your private workspace.

One free Snapshot per email.